How to Reach the Next Generation

Smosh, The Fine Brothers, PewDiePie, KSI, Ryan Higa. Those are the most popular celebrities among teenagers right now. They’re all more popular than Katy Perry, Jennifer Lawrence, Leonardo Dicaprio, Johnny Depp, Vin Diesel, and everybody else listed in this summer’s Variety commissioned survey. Who are Smosh and company? They’re Youtube stars. Between the 5 of them they’ve garnered about 75...

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